Self-Promotion via the Business Card
It’s a proven fact that one of the best ways to promote yourself, whether you work online or off, is through the creation of some simple business cards. Business cards allow you to create an instant bond with the people you meet, but you can’t simply hand them out and hope people start calling. They have to include some very specific information.
The LOGO
Start with an eye catching logo, if possible. Though, to be honest, I find that if you’re just starting your freelance writing career you may have trouble deciding how to brand yourself. If that’s the case, go to your local copy shop or online printer and use a standard template. Just make sure it’s colorful and will draw the attention of the recipient. You can always go back and design a personal logo as you grow your business and establish a stronger identity.
Contact Information
Have you ever received a business card that had very little identifying information? At the very least you should include your name, email address, phone number, and website address. Your business hours and mailing address aren’t necessarily mandatory, but information identifying how your prospects can get in touch with you is essential.
Service Description
Make sure you include a brief description of your services on your business card as well. This can be as simple as “Freelance Writer” to something more complex listing the types of freelance writing services you offer. Some people opt to put a small phrase on the front of the card while others put longer lists on the back. It’s really up to you.
There are dozens of online companies you can use to print business cards and, if you’re really not creative, you can hire a freelance graphic designer to help you out. The costs are relatively low. No matter what you do, though, make sure you proof the card before you send it to print.
I once had a very ambitious young man from a sign company barge into my office (unannounced, uninvited, and oblivious to the fact that he was interrupting a day of classes in a martial arts school). He attempted to sell me on the fact that he could provide a quote and left me with his business card.
I threw it away, but not necessarily because he aggravated me.
I really thought it was pretty inappropriate for a sign company to hand out business cards in which the word “communication” was spelled incorrectly.
Make sure your business cards send the right message and you’ll be well on your way to success!