Constructing Great Blog Posts
There are quite a few different niches you can find yourself working in as a freelance writer. Some choose to focus on feature magazine articles, some publish ebooks, and others prefer blogging. Others incorporate blogging with whatever else they choose to write.
I won’t go into the details surrounding why a person might blog in conjunction with another project - that’s a conversation for another day. I would, however, like to talk about some of the things you should include in each blog post in order to make sure it’s the best that it can be.
Your Opinion
Your opinion is important to the success of your blog. You may be wondering why you shouldn’t stick to simple facts in order to give your readers straight-forward information. If your readers wanted a list of facts they’d go to wikipedia or some other encyclopedia-style page. They want to know about products, services, events, etc. and they want to know about them from your point of view. So don’t hold back! Tell them what you liked (or disliked) and why.
K.I.S.S
Keep it simple, stupid. Err…keep it short, ok? Yes, your readers want to know what you think about various subjects, but the truth of the matter is that people reading on the internet are looking for short nuggets of information that they can digest and move on from. The average blog post is around 250-350 words. If you go much longer you’re pushing towards an actual article and your reader may not be as interested.
Proof Your Posts
Please, please, please do not hit the “publish” button until you’ve proofed your post. Check it for grammar, spelling, and silly mistakes. We all make the occasional error, but reading a blog that is littered with them is painful and will result in you losing readers. (Trust me, I am unfortunate enough to have a couple of friends who just don’t care about their own blogging).
Blogging should be fun - not boring. How do you feel about your own writing? Are you following these rules?
Other great freelance writing resources on the web:
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