K.I.S.S: Formatting Paragraphs
When I first started freelancing a I had a really hard time learning to tailor my writing for the web. The format really isn’t very difficult, but if you’re used to writing long paragraphs full of run-on sentences than you might be in for a rude awakening.
In short, the average person browsing the web is looking for a snippet of information. The average web article runs between 400-500 words (blogs are even shorter, most clocking in at around 300 words) and is comprised of a number of short paragraphs. Short paragraphs run 2-3 sentences and only go to 4 or 5 if absolutely necessary (and, honestly, there aren’t many cases where “necessary” comes into play).